About Us


Rick and Marilyn Hollander started their insurance career in 1982 by opening up what is called a “scratch agency” which is another way of saying “an agency with no customers” yet! The Rick Hollander Agency started out by selling insurance through a “captive” company which allows their agents to only sell insurance products through their company. Rick and Marilyn learned early on that rates and competitive products were important to build their agency, but that giving excellent service was the key to building long term relationships and earning the trust of their insureds. Their motto then and still is today “to always do more than what is expected.”

After building a successful insurance agency with the captive company, it came time to make a hard decision. It became apparent that in order to offer their clients better options regarding their insurance needs, it would be necessary to open an Independent Insurance Agency and represent more than one company. With more companies comes more choices regarding coverage, rates and most important of all, service. In 2008, a new “scratch” insurance agency was formed, Hollander Insurance Agency, Inc.

“It was a hard decision to start all over again, but having several highly rated insurance companies offering a multitude of diversified products that allow us to serve our clients better was a smart decision and a good decision”, says Rick. “With almost four decades in the insurance business, we are now insuring not only the children but also the grandchildren of our earliest clients.”

It is the goal of the Hollander Insurance Agency to continue to earn the trust of our clients by providing a diversified portfolio of insurance products at an affordable price, and providing excellent service after the sale. The Hollander Insurance Agency sells Insurance in Iowa, Wisconsin and Illinois.

Rick Hollander, Agency Owner

Rick graduated from Cuba City High School and shortly thereafter enlisted in the United States Marine Corps. He was on active duty for six years from 1969-1975 and was discharged honorably attaining the rank of Staff Sergeant (E-6). While in the Marine Corps, Rick served in Vietnam as an infantryman and squad leader. After the Marine Corps, Rick was hired as a police officer in Shullsburg, WI and was later promoted to Chief of Police. He was also a certified EMT and served as Director of the Shullsburg Area Ambulance Service. Rick then went to college at the University of Wisconsin, Platteville and after that worked at Iroquois Foundry, Browntown, Wi as Production Manager. In 1982 Rick started his insurance career in Dubuque, IA and worked for a Captive Insurance Company for twenty-six years before starting up his current Independent Agency in 2008. He married Marilyn (Hinderman) in Dickeyville, WI in 1971. Rick enjoys boating, fishing, riding his motorcycle and spending time with his grandchildren.

Marilyn Hollander, Office Manager

Marilyn (Hinderman) Hollander graduated from Cuba City High School and married Rick Hollander and moved to San Diego, CA where Rick was stationed at the time in the Marine Corps. She worked at Miller’s West Department Store and later went to beautician’s school in San Diego. After Rick’s discharge from the Marine Corps in 1975, Marilyn worked at Advance Transformer in Monroe, WI and has worked in the insurance business alongside Rick since 1982. She is a licensed property and casualty agent and is involved in all functions of the agency. Marilyn and Rick have 2 children and 5 grandchildren. She enjoys spending time at the cottage on the Mississippi River and spoiling her grandchildren whenever she gets a chance.